Web Development & E-commerce Insights
No-nonsense guides, practical tips, and occasional rants about web development, e-commerce, and digital strategy from a Yorkshire perspective.
Hyvä vs Luma: Which Magento Frontend Should You Use?
Sep 16, 202611 min read
A practical comparison of frontend architecture, performance, extension compatibility, checkout choices, migration effort and long-term ownership.
Magento B2B Ecommerce: Trade Pricing, Credit Accounts, Quotes and Phone Orders
Sep 14, 202613 min read
A practical guide to designing Magento B2B around company accounts, contract pricing, credit, quoting, assisted sales and connected warehouse systems.
Magento vs Shopify in 2026: Which Ecommerce Platform Fits Your Business?
Sep 14, 202614 min read
A practical comparison of B2B, multi-store commerce, integrations, ownership, performance and total operating cost.
Shopify Flows: Using Customer Tags for Better Data Visibility
Dec 8, 202510 min read
Learn how to use Shopify Flow automations and customer tags to unlock powerful data visibility. Segment first-time buyers, VIPs, subscribers and more for smarter marketing decisions.
William James Wright Becomes a Hyvä Bronze Partner
May 28, 20257 min read
What Hyvä partnership means for Magento merchants looking for faster storefronts, stronger Core Web Vitals and a more maintainable frontend.
William James Wright Becomes a Mollie Payments Partner
May 28, 20256 min read
How our Mollie partnership helps ecommerce businesses create reliable payment journeys, support local payment methods and simplify payment operations.