Shopify Developer for York and North Yorkshire
Custom Shopify and Shopify Plus stores by a senior solo consultant 30 minutes from York city centre. 100+ stores built. £10M+ in profitable ad spend managed. Available to meet in person across York, Harrogate, and North Yorkshire.
York service area
Harrogate base. York clients. Yorkshire reach.
from York
stores built
avg ROAS
I'm Will Wright, a Shopify and ecommerce developer based in Harrogate, 30 minutes from York city centre. I work with York-based ecommerce brands regularly, often on-site or face-to-face, alongside clients across the rest of Yorkshire and the UK. 15 years building ecommerce stores. £2M+ generated for clients. 100+ stores shipped.
The York ecommerce scene is changing fast: local DTC brands going national, established retailers moving online properly for the first time, and B2B businesses building customer portals that finally match how their buyers want to order. Too many of those projects end up with London agencies they barely speak to, or generic local web shops that do not really understand ecommerce. I am a third option: senior solo consultant, full-stack, ecommerce-specific, and an easy drive away.
What I build for York ecommerce brands
Shopify development York brands can use for cleaner launches, safer migrations, better tracking, and growth work that carries on after go-live.
New Shopify store builds
Bespoke Shopify and Shopify Plus stores for York retailers, DTC brands, and B2B businesses. Premium brand-led design through to launch-ready configuration with UK payments and GDPR-compliant checkout.
Migrations to Shopify
Moving from Magento, WooCommerce, BigCommerce, or a custom platform? I handle the full migration, including the SEO redirect work that protects your existing rankings on go-live.
Custom theme development
Bespoke Shopify 2.0 themes built around your brand, products, and conversion data. Mobile-first, performance-tuned, and editable by your team without calling a developer for every change.
Speed & conversion optimisation
Audits and rebuilds for stores that load slowly, lose mobile traffic, or convert below sector benchmarks. Lighthouse 90+ targets, Core Web Vitals fixes, and sharper product journeys.
Paid media (Google & Meta Ads)
Most York Shopify developers stop at the build. I run paid campaigns alongside development: Google Ads, Meta Ads, Performance Max, Shopping, and the tracking that keeps them honest.
Ongoing support & retainers
Flexible monthly retainers for York businesses who want a senior Shopify developer on-call without the structure, delay, and markup of a traditional agency contract.
Why York brands work with me
Senior ecommerce expertise without leaving Yorkshire.
Most senior Shopify Plus consultants are based in London or Leeds; the York options tend to be generalist web design agencies that also do Shopify, or build-only Shopify Partners with no marketing capability. I sit in the middle: full-stack ecommerce plus paid media, working across Yorkshire from Harrogate.
In-person where it matters.
York is a straightforward drive, and I am happy to come to your office for kick-off meetings, milestone reviews, or any time face-to-face is more productive than another video call. That is particularly useful for premium brands and B2B builds where trust and detail matter.
One person, full-stack.
Build, ads, tracking, email, and growth strategy sit under one roof. No handoff between a build agency and an ad agency. No that's-not-in-our-scope conversations. The store is built knowing what conversion campaigns will demand of it.
No agency overhead.
Most ecommerce work in this region runs through agencies with offices, account managers, project managers, and markup on every billable hour. As a solo consultant, you are paying for the work, not the structure around it.
Recent work with Yorkshire ecommerce brands
Regional proof matters for York search intent. These examples show Shopify, B2B, and growth work for Yorkshire and UK ecommerce brands.
£30k -> £120k/month
Shopify migration and speed work rebuilt the store around faster product discovery, cleaner landing pages, and a launch plan that protected existing search demand.
Read case study →
£1.8M annual revenue
A custom Shopify B2B build improved trade journeys, product structure, and conversion for high-intent technical buyers across Yorkshire and the wider UK.
Read case study →
5.9x ROAS
Full-service growth work joined up Shopify optimisation, CRO, email, and paid campaigns so the store and marketing were working from the same numbers.
Read case study →Areas I cover near York
York is 30 minutes from my Harrogate base, and I work with ecommerce brands across the wider area, including Knaresborough, Wetherby, Boroughbridge, Tadcaster, Selby, Pocklington, Easingwold, Thirsk, and Northallerton. Clients further afield work just as well remotely.
York, Harrogate, and North Yorkshire
How a project starts
Discovery call
30 minutes, no pressure, no obligation. We will talk through your business, current setup, and what you are trying to achieve. If we are a good fit, I will send a fixed-price proposal within 48 hours.
Design & build
Brand-led design first, signed off before any code. Then bespoke Shopify development with weekly progress reviews on a live development store.
Launch & grow
Coordinated go-live with no downtime, training, and the option of a flexible retainer for ongoing development and paid media.
Frequently asked questions
York-specific answers before you book a call.
Are you actually based in York?+
No. I am based in Harrogate, around 30 minutes from York city centre. I work with York ecommerce brands regularly and I am happy to meet in person. If you specifically want a developer based inside York itself, that is a fair preference; otherwise, the geographic difference rarely matters.
Can we meet in person?+
Yes. I can come to your office in York, meet at a coffee shop in town, or you can visit me in Harrogate. For premium ecommerce and B2B projects, an in-person Discovery is often more useful than another video call because we can get into the detail quickly.
Do you only work with York and Yorkshire businesses?+
No. Most of my client base is across the wider UK, Europe, and North America. York and Yorkshire clients simply get the advantage of face-to-face meetings when that helps with trust, planning, and project momentum.
Are you a Shopify Partner?+
Yes, I am a registered Shopify Partner. I work across standard Shopify and Shopify Plus, and I will be clear about when Plus is genuinely useful rather than nudging you into a platform tier you do not need.
How much does it cost to build a Shopify store?+
It depends on scope. Every Discovery call results in a fixed-price quote, so you know what you are committing to before work starts. Migration complexity, custom theme requirements, integrations, and tracking all affect the shape of the project.
How long does a typical Shopify project take?+
Most Shopify builds run 6-10 weeks. Migrations from Magento or WooCommerce typically run 8-14 weeks. Shopify Plus builds with B2B portals, complex integrations, or headless storefronts usually take 12-20 weeks.
Do you also handle Google Ads and Meta Ads?+
Yes. That is a meaningful share of my client work. Most local Shopify developers stop at the build; I run paid campaigns alongside it, which means tracking, landing pages, product feeds, and campaign journeys are set up properly from day one.
What is the best way to start a conversation?+
Book a Discovery call from this page, or call 07860 679894 directly. Either way, there is no pressure and no obligation. We will talk through your current store, goals, and whether I am the right fit.
Senior Shopify expertise. 30 minutes from York.
Book a free 30-minute Discovery call, or call 07860 679894 directly. Whichever is easier.