Luma-to-Hyvä migration
Rebuild the customer-facing theme without treating the project as a cosmetic reskin. Templates, JavaScript behaviour, tracking, SEO-critical markup and store-specific journeys are mapped before cutover.
Senior Hyvä theme development for Magento 2 and Adobe Commerce: Luma migrations, bespoke storefronts, extension compatibility, checkout planning and performance-led frontend engineering.

Hyvä is most valuable when it is treated as a frontend rebuild, not a performance plugin. The theme can remove much of the complexity inherited from Luma, but the commercial work still lives in navigation, product discovery, extensions, checkout, tracking and the custom behaviours customers rely on.
I work directly with merchants as a senior developer rather than passing the project through account managers. That means the person mapping the risks is also responsible for the templates, compatibility work, QA and launch.
Hyvä development services
Theme code is only one part of the job. The build has to preserve catalogue behaviour, integrations, checkout and the operational workflows already earning revenue.
Rebuild the customer-facing theme without treating the project as a cosmetic reskin. Templates, JavaScript behaviour, tracking, SEO-critical markup and store-specific journeys are mapped before cutover.
Purpose-built storefront components using Magento templates, Tailwind CSS and Alpine.js, shaped around the catalogue and brand rather than a generic theme demo.
Audit third-party and bespoke modules, identify frontend dependencies, install supported compatibility modules and rebuild the interactions that need project-specific work.
Choose between Hyvä Checkout and a controlled Luma-based fallback according to payment methods, extensions, store views, risk and the commercial case for change.
Treat Core Web Vitals as a build constraint. Images, fonts, DOM size, scripts, cache behaviour and third-party tags are measured rather than assuming the theme alone solves performance.
Maintain the storefront after launch, keep compatibility work aligned with Magento upgrades and improve product discovery, conversion and field performance using real evidence.

Hyvä project proof / Online Spy Shop
Online Spy Shop sells specialist surveillance, recording, tracking and counter-surveillance products. The Hyvä implementation focused on the storefront journeys that matter for a technically detailed catalogue: navigation, responsive presentation and helping customers reach the right product information with less frontend overhead.
Migration approach
A reliable migration starts with the current Magento estate, not a blank theme repository.
Map templates, extensions, tracking, checkout and store-specific behaviour.
Agree core components and high-risk journeys before the full build.
Implement the storefront and compatibility work with performance budgets.
Test customer journeys, integrations, SEO output and real devices before release.
Common questions
Hyvä Themes is a modern Magento frontend approach designed to replace the traditional Luma storefront layer. It uses a much smaller frontend stack and gives developers direct control over templates, Tailwind CSS and Alpine.js, while Magento remains the commerce platform underneath.
The cost depends on the design, catalogue journeys, checkout choice and the number of custom or third-party modules that need compatibility work. I scope the existing storefront and module estate first, then provide a fixed proposal rather than pricing from page count alone.
A focused migration on an established Magento 2 store often takes around six to ten weeks. A highly customised multi-store build, complex product configuration or extensive extension compatibility can take longer. Discovery establishes the real dependency list before a date is committed.
Backend-only modules usually need little or no theme work. Modules that render Luma templates, RequireJS, Knockout or jQuery interactions on the storefront may need an existing compatibility module or a custom implementation. That is why an extension audit belongs at the start of the project.
No. Hyvä supports a Luma theme fallback, so an existing Luma-based checkout can remain in place while the main storefront uses Hyvä. Hyvä Checkout is another option, but payment, delivery and third-party module compatibility should be assessed before choosing it.
No theme can guarantee field performance on its own. Hyvä removes much of the inherited frontend weight, but images, fonts, third-party scripts, caching, hosting, custom components and content decisions still determine the result. Performance needs a budget, testing and monitoring.
Yes. Hyvä's theme fallback can keep selected routes on a traditional theme, which can reduce migration risk for checkout or other complex areas. Whether a phased rollout is sensible depends on how much duplicate styling and testing it creates for the store.
Decision guide
Compare frontend architecture, compatibility, checkout choices, migration effort and long-term ownership.
Read the guideRelated service
Diagnose the backend, cache, database and integration bottlenecks that a frontend rebuild cannot fix on its own.
Explore performance workBring the current store, module list and commercial priorities. I’ll help you separate the valuable migration work from the things that do not need rebuilding.
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