Client Success Story: Transforming Majorelle Interiors with PPC, SEO & CRO

At William James Wright, we don't just build campaigns — we build momentum. A prime example of this is our ongoing partnership with Majorelle Interiors, a luxury interiors retailer. When they approached us, they were looking for more than just traffic — they wanted a meaningful shift in how their business performed online.

Over the course of several years, we've helped Majorelle Interiors grow their online revenue by over 375%, with order volume increasing by more than 220%. In just the last 24 months alone, revenue has seen a 55% year-on-year uplift, backed by a robust increase in both traffic quality and on-site conversion rates.

A Three-Pronged Growth Strategy

1. Paid Media (PPC)

We developed and now manage a highly targeted Google Ads strategy for Majorelle Interiors. This includes Performance Max campaigns, shopping ads with tiered bidding strategies, and finely tuned branded and non-branded search campaigns.

• One of our campaigns delivered a 17x return on ad spend.
• Our Performance Max campaigns alone drove over 1,500 conversions with a return exceeding 6x ROAS.
• We use real-time data and smart segmentation to continuously optimise campaign structure, ensuring we target high-intent traffic at the right moment in the customer journey.

2. Search Engine Optimisation (SEO)

Alongside paid media, we rolled out a comprehensive SEO strategy that included:

• Optimising category and product pages for high-converting keywords
• Building a strong internal linking framework
• Generating organic backlinks through digital PR and content placements

This helped increase organic traffic steadily year-on-year, particularly for non-branded long-tail search terms, which now account for a much larger share of total revenue.

3. Conversion Rate Optimisation (CRO)

Driving traffic is only half the battle — converting it is where the real win lies. We've run an ongoing CRO programme that includes:

• Heatmapping and session recordings to diagnose friction points
• A/B testing on landing pages, CTAs, and cart/checkout flows
• Simplifying the user journey to reduce drop-off rates

As a result, the site's conversion rate has improved by 60% over the same period, allowing us to squeeze more value from every visitor.

The Bottom Line

This isn't just a story about increasing ad spend or chasing vanity metrics — it's about building a high-performance growth engine. Through smart data analysis, a clear strategy, and a collaborative approach with the Majorelle team, we've created a foundation that keeps on compounding.