Shopify Development that builds for growth, not just launch.
Bespoke Shopify and Shopify Plus stores built by a solo full-stack developer who also runs the campaigns. £10M+ ad spend managed. 100+ stores shipped.



Built by one senior operator
Dev + CRO + Ads
Most Shopify agencies hand you off. Designer to developer to project manager to ads team. Every handover is somewhere your store loses momentum. I work differently. I am a full-stack developer who also happens to be a performance marketer, which means the store I build for you is built knowing what conversion campaigns will demand of it from day one.
100+ stores shipped. £10M+ in profitable ad spend. £2M+ in revenue generated for clients. One person you can call when something needs fixing, when a campaign needs a new landing page by Friday, or when you want to talk through whether Shopify Plus is actually worth the upgrade for your business.
What I build on Shopify
Ecommerce Shopify development for brands that need a store to launch cleanly, convert properly, and keep improving after go-live.
New Shopify store builds
End-to-end Shopify store development for DTC, B2B and premium brands. From brand-led design through to launch-ready configuration with UK payment gateways, GDPR-aware checkout, and Klaviyo integration.
Shopify Plus development
Enterprise-grade Shopify Plus development for high-volume brands, including Shopify Functions, B2B portals, Markets multi-region setups, and headless storefronts where they are worth the complexity.
Migrations to Shopify
Zero-downtime Shopify migration from Magento, WooCommerce, BigCommerce, or custom platforms. Data integrity, URL redirects, and SEO equity are protected so you do not lose rankings on go-live.
Custom theme development
Bespoke Shopify 2.0 themes built from your brand and your conversion data, not retrofitted templates. Lighthouse 90+, mobile-first, and editable by your team using native sections and blocks.
Speed & conversion optimisation
Audits and rebuilds that fix the bloated apps, slow themes, and broken tracking holding your Shopify store back. Measured against Lighthouse, Core Web Vitals, and actual revenue per session.
Custom apps & integrations
Private Shopify apps, ERP and accounting integrations, 3PL connections, and the bespoke functionality your business genuinely needs but will not find in the app store.
How a Shopify project actually works with me
Clear scope, weekly progress, and no account-manager fog. You deal directly with the person designing the system, writing the code, and checking the numbers.
Discovery
A proper conversation about your business, not a templated questionnaire. We cover what is working, what is not, what your goals look like in 12 months, and where Shopify can and cannot help. You leave the call with a clear scope, fixed quote, and a realistic timeline.
Design & build
Brand-led design in Figma, signed off before any code is written. Then a bespoke Shopify 2.0 theme is built section-by-section so you can review progress live in a development store. Klaviyo, GA4, Meta Pixel, and required apps are configured as we go.
Launch
Pre-launch QA across devices, payment testing, 301 redirect mapping for migrations, and a coordinated go-live with no downtime. Your team gets training and documentation so you are not dependent on me for day-to-day editing.
Growth
Most clients keep me on a flexible retainer for ongoing development, conversion testing, and paid media management. One person who knows your store, your brand, and your numbers, instead of three agencies who each know a third.
Recent Shopify work
A few examples from recent ecommerce work. Some client names are anonymised where public permission still needs confirming.

£30k -> £120k/month
A slow legacy setup was rebuilt around cleaner Shopify architecture, faster product discovery, and campaign-ready landing pages.
Read case study →
5.9x ROAS, +£22k/month profit
Performance marketing, email, CRO, and Shopify optimisation were joined up so the site and campaigns worked from the same numbers.
Read case study →
£1.8M annual revenue, +125%
A trade-focused Shopify build improved product discovery, account-led buying journeys, and conversion for technical buyers.
Read case study →Why work with a solo consultant instead of a Shopify agency?
Solo consulting is not right for every project. If you need a 50-person team running a huge annual contract with five concurrent campaigns, hire an agency. If you want senior-level work without the agency overhead, the handoffs, the account managers, and the markup, that is where I fit.
You probably want me if:
- You are a £500k-£10m turnover ecommerce brand.
- You have outgrown Squarespace, Wix, or a restrictive template setup.
- You want one Shopify expert who builds the store and knows what makes campaigns profitable.
- You value a direct relationship over an account manager.
You probably want an agency if:
- You need 24/7 enterprise support contracts.
- Your project requires a team of 5+ working in parallel.
- Your procurement process requires a larger supplier with multiple staff.
Platforms, tools, and partnerships
Shopify store development rarely happens in isolation. The right stack keeps operations clean, reporting reliable, and marketing fast enough to matter.
Local Shopify developer, national service
I am based in Harrogate and work with Shopify brands nationally and internationally. If local context matters, these pages are useful starting points:
Frequently asked questions
Practical answers before you book a call. No vague agency theatre.
How much does a Shopify store cost to build?+
It depends on scope. Typical Shopify development projects range from substantial bespoke builds to smaller engagements for theme customisation, app cleanup, or performance work. The Discovery call results in a fixed-price quote, so you know exactly what you are committing to before any work starts. I do not publish menu pricing because two stores that look similar on the surface can need very different levels of migration, integration, design, and tracking work.
Read the Shopify website cost guideHow long does it take to build a Shopify store?+
Most Shopify store development projects run 6-10 weeks from kick-off to launch. Migrations from Magento or WooCommerce typically take longer, usually 8-14 weeks, because of data complexity, URL mapping, and the need to protect SEO equity. Custom Shopify Plus development with B2B portals, Markets, Shopify Functions, or headless storefronts is usually 12-20 weeks depending on integrations and sign-off speed.
Should I use Shopify or Shopify Plus?+
Shopify Plus starts to make sense once you are around £1m+ annual GMV, need wholesale or B2B, run multi-region stores with Shopify Markets, or need Shopify Functions, Launchpad, deeper checkout control, and more robust operational workflows. Below that, standard Shopify is usually the right answer because you can spend the saved Plus fees on better design, better content, better email, or more profitable traffic. We will work it out properly before you commit.
Can you migrate my store from Magento, WooCommerce, or BigCommerce?+
Yes. Shopify migration is a meaningful share of my work. Product data, customer records, URL redirects, order history, collections, metafields, and SEO rankings all need planning. The key risk on a migration is not usually the data import itself, it is losing organic traffic because redirects and canonicals were rushed. That gets planned weeks before go-live, then checked again after launch.
See Magento migration crossoverDo you offer ongoing support after launch?+
Yes. Most clients stay on a flexible monthly retainer covering Shopify development, conversion testing, reporting, landing page builds, app reviews, and often paid media management. There is no minimum contract. You can also work with me ad-hoc for specific projects if you only need a defined piece of work after launch.
Will I be able to edit the site myself after launch?+
Yes. Custom Shopify themes are built using Shopify 2.0 sections and blocks, so your team can edit pages, swap campaign content, publish new collection landing pages, and change merchandising without touching code. You get training and written documentation as part of every project, because a good Shopify build should give your team more control, not make you dependent on a developer for every small change.
Do you build custom Shopify apps?+
Yes. I build private Shopify apps, public app foundations, ERP and accounting integrations, warehouse and 3PL connections, quote tools, booking flows, and bespoke business logic. If something is not in the Shopify app store, or the app store option almost works but creates operational pain, custom development is often the better long-term answer.
Explore custom app developmentDo you work with brands outside the UK?+
Yes. I work with ecommerce brands across the UK, Europe, North America, and Australia. Communication is async-first, usually through Slack, Notion, Loom, and scheduled weekly calls. UK businesses get the bonus of being able to meet in person when useful, especially around Harrogate, York, Leeds, and the wider North of England.
Are you a Shopify Partner?+
Yes, I am a registered Shopify Partner and I build across standard Shopify and Shopify Plus. For Plus-specific work, I will be clear about which features are genuinely useful for your business and which ones are expensive noise. The goal is not to sell you the biggest plan, it is to put you on the platform tier that gives the best commercial outcome.
What is the first step if I want to work with you?+
Book a Discovery call from this page. It is 30 minutes, no pressure, and no obligation. We will talk through your project, what is possible, what is likely to move revenue, and whether I am the right person to build it. If the fit is right, I will send a proposal within 48 hours.
Book a Discovery callReady to build something that actually converts?
Book a free 30-minute Discovery call. No pressure, no obligation, no slide deck. Just an honest conversation about your project and whether I am the right person to build it.
